Legendary hard rock band Kiss has made a groundbreaking deal with Swedish company Pophouse Entertainment Group, selling their catalog, brand name, and intellectual property for over $300 million. This partnership is not the first between Kiss and Pophouse, as they previously collaborated on the band's farewell tour, which ended with the reveal of digitized avatars created by George Lucas' Industrial Light & Magic. Pophouse, co-founded by ABBA's Bj?¶rn Ulvaeus, has big plans for Kiss, including a biopic, a documentary, and a Kiss avatar show set to launch in the second half of 2027 in North America.

Pophouse CEO Per Sundin aims to introduce Kiss to new generations through innovative projects, emphasizing that this collaboration is not a typical acquisition but a true partnership. Gene Simmons, speaking over Zoom, expressed his commitment to working closely with Pophouse and ensuring that Kiss remains a priority. He also confirmed that Kiss will not be touring live again, stating definitively, "We're not going to tour again as Kiss, period."

This deal with Kiss marks Pophouse's second major investment outside of Sweden, following a partnership with Cyndi Lauper earlier this year. Lauper praised Pophouse for their creativity and vision, highlighting their focus on developing new ways to bring her music to fans and younger audiences through immersive performances and live experiences. Pophouse's innovative approach to music and entertainment sets them apart from traditional record companies, and their collaboration with Kiss promises to bring exciting new projects to fans in the future.