Apple has announced that their annual Worldwide Developer Conference will be taking place from June 10 to June 14, with the first day featuring a live-streamed keynote address showcasing the latest software and product updates. However, select developers have been invited to attend in-person events at Apple's campus in Cupertino, California on June 10.

One of the main focuses of this year's conference is expected to be on Apple's advancements in artificial intelligence technology. CEO Tim Cook hinted at the company's big investments in generative AI at the annual shareholder meeting in February, with plans to disclose more later this year. Apple has been lagging behind competitors like Microsoft and Google in the AI space, but is reportedly interested in licensing and integrating Google's Gemini AI engine into upcoming iPhones and iOS 18 features.

In addition to AI developments, Apple researchers have also announced the creation of a new family of multimodal models called MM1, which can interpret and generate different types of data simultaneously, such as text and images. These models are said to offer superior abilities in advanced reasoning and in-context learning.

The week-long conference will provide opportunities for developers to connect with Apple designers and engineers to gain insight into new tools, frameworks, and features. Along with AI advancements, WWDC 2024 will also showcase software updates for the iPhone, iPad, Mac, Apple Watch, Apple TV, and the Vision Pro headset. Apple's stock price has been affected by concerns over its position in the AI race, but a potential partnership with Google could help propel the company forward in this competitive field.