Biden said. The new consumer broadband labels mandated by the FCC will provide transparency for consumers when it comes to understanding their internet service plans. Modeled after nutrition labels on food packaging, these new labels will include information such as typical download speeds, monthly price, data caps, early termination fees, and network practices. The goal is to make it easier for consumers to compare plans and make informed decisions about their internet service providers.

The implementation of these labels comes at a crucial time as millions of Americans are at risk of losing their internet plans due to the end of a federal aid program. The Affordable Connectivity Program, which provides assistance to households in need of affordable internet, is running out of money. Without this program, many Americans will be forced to choose between having internet at home and paying for essentials like groceries.

The Biden administration sees the new consumer broadband labels as a step towards improving competition among internet providers and fighting against misleading business practices. By providing clear and standardized information to consumers, the hope is that companies will compete based on price and quality of products rather than confusing terms or misleading customers.

The FCC will be monitoring for compliance with the new labels and will investigate any evidence of non-compliance. The labels, which must be prominently displayed by ISPs, will also be machine-readable, allowing researchers and product review sites to gather data on plans and offerings. Overall, the implementation of these consumer broadband labels is seen as a positive step towards helping consumers navigate the complex world of internet service providers.